Sound case 02 · Under NDA
25 s
An automotive brand’s first call line in Spain. Every second of the call designed on published evidence — and mastered for a phone in a noisy workshop.
In production · voice UX
Sound.
I design how products look, behave — and sound.
Composer by training: 15 years of formal music study — harmony, composition, theory. Product designer and engineer by trade. At ABC I designed the screen and wrote the sound it makes.
DesignerThe screen, the gesture, the state of mind
BreakingA story you follow just moved.
0200400600 ms
ComposerThe two notes that mean “something happened”
0200400600 ms
EngineerFormat, timing, loudness, when not to play
0200400600 ms
Two cases. Two ways to be heard.
A news brand you recognise with your eyes closed, and a voice that decides a call in half a second. Both start the same way: with who’s listening, and on what.
Sound case 01 · ABC · VocentoSonic identity
LA·SI·DO6
Three letters, three notes. The A it starts on comes back on top of the chord it ends on.
AlsoABC’s soundtrack · composition and productionMusic production for artists · electronic and organic
Evidence over taste.
The same four steps, whether it’s a three-note signature or a twenty-five-second call.
- 0120× a dayContext first.Who hears it, where, and how often. A sound you’ll hear twenty times a day is designed for the twentieth.Fatigue · repeat tolerance
- 02300–3,400 HzThe channel decides.Design for the speaker it plays on, not the studio. On a phone line, the fundamental of every voice falls outside the band.ETSI TR 103 138 · Telefónica R&D
- 0350+ sourcesEvery decision, cited.Prosody, psychoacoustics and behavioural science next to each choice. If it can’t be cited, it’s an opinion — and it’s labelled as one.PNAS · PLOS ONE · J. Appl. Psych.
- 04−26 dBovMaster for the worst case. Measure live.Every file heard through the real codec, on a phone, with noise underneath. Then hang-ups, recall and conversion once it ships.ITU-T P.56 · P.808
The rarer the event, the richer the sound.
One law for any interface — a screen, an appliance, a room, a light. The more often a sound happens, the shorter and quieter it gets. Past 200 times, silence.
- Event
- How often
- Sound
- Duration · level
- Never when
What I won’t sell you.
Sound attracts folklore. Part of a senior job is saying no — with the source.
432 Hz calms people.
Not applicable
One pilot with 33 people, and a 32-cent shift doesn’t survive a phone codec.
01 / 05
What I do with sound.
Four services. Each one points to where it’s proven on this page.
- 01Sonic identityA signature and a sound system that holds from a one-second notification to a video sign-off.Sound case 01 ↗
- 02UI and product soundInteraction sounds specified like tokens: event, sound, duration, level, and when not to play.The moment ↑
- 03Voice UXSwitchboards, IVR and assistants: voice persona, casting, script, prosody and telephony mastering.Sound case 02 · under NDA
- 04Music and scoreComposition and production for brands, picture and artists.On rotation ↓
On rotation.
What plays in the studio while I work — my own home sessions, recorded in Madrid. Press play.
On rotation SoundCloud ↗
A product should sound like it looks.
Open to new projectsStart a conversation ↗